Modeling the Intention and Adoption of Wearable Fitness Devices: A Study Using SEM-PLS Analysis.

ABSTRACT: Wearable fitness devices (WFDs) are prevalent personal technology that empowers the users' management and supervision of their personal health. The current study explored the impact of health consciousness, health motivation, perceived cost, compatibility, usefulness, and perceived technology accuracy with the intention to use the WFDs. Furthermore, the users' conspicuous consumption and intention promote the usage of WFDs. A cross-sectional and quantitative research design was utilized for the current study, followed by data collection through social media and a final analysis with 1,071 samples data. The data analysis was accomplished with the partial least square regression structural equation modeling. The findings of this study revealed that the users' level of health consciousness, p

SUBMITTER: Yang Q 

PROVIDER: S-EPMC9301884 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature