The influence of social norms varies with "others" groups: Evidence from COVID-19 vaccination intentions.

ABSTRACT: The theory that health behaviors spread through social groups implies that efforts to control COVID-19 through vaccination will succeed if people believe that others in their groups are getting vaccinated. But "others" can refer to many groups, including one's family, neighbors, fellow city or state dwellers, or copartisans. One challenge to examining these understudied distinctions is that many factors may confound observed relationships between perceived social norms (what people believe others do) and intended behaviors (what people themselves will do), as there are plausible common causes for both. We address these issues using survey data collected in the United States during late fall 2020 (n = 824) and spring 2021 (n = 996) and a matched design that approximates pair-r

SUBMITTER: Rabb N 

PROVIDER: S-EPMC9303870 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature