Wildlife Photos on Social Media: A Quantitative Content Analysis of Conservation Organisations' Instagram Images.

ABSTRACT: Wildlife populations are vanishing at alarmingly high rates. This issue is being addressed by organisations around the world and when utilizing social media sites like Instagram, images are potentially more powerful than words at conveying crucial conservation messages and garnering public support. However, different elements of these images have been shown to potentially have either positive or negative effects on viewers' attitudes and behaviours towards wildlife and towards the organisation posting the image. This study used a quantitative content analysis to assess the most common and engaging elements of wildlife images posted to Instagram in 2020 and 2021, using Australian conservation organisations as a case study. A total of 670 wildlife images from the Instagram accounts of 160 co

SUBMITTER: Shaw MN 

PROVIDER: S-EPMC9311588 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature