The role of information in consumer preferences for sustainable certified palm oil products in Germany.

ABSTRACT: Food products are often subject to information asymmetries, which are commonly supposed to be reduced by labels and certifications. However, as the number of labels increases, consumers tend to get confused, bored or impatient and stop using them to make product choices. This study uses data from a discrete choice experiment, conducted in Germany, to analyze consumers' preferences and willingness-to-pay (WTP) for sustainability indicators on products that contain palm oil as an ingredient. Since information is crucial to the assessment and awareness of, or attendance to, labels on consumer products, this study assesses the effect of factual information on preferences as well as attribute-processing strategies. We use a hybrid latent variable model that allows us to jointly examine the resp

SUBMITTER: Richartz C 

PROVIDER: S-EPMC9312394 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature