Food industry perspectives on potential policies targeting unhealthy food and beverage price promotions in Australian supermarkets.

ABSTRACT: Current supermarket price promotions are likely to encourage unhealthy diets, leading some governments to recently endorse restrictions on price promotions for unhealthy food and beverages. However, little is known about the likely industry response to policy action in this area. The aim of this study was to understand how potential government policies targeting food and beverage price promotions in supermarkets are perceived by food industry stakeholders in Australia. Twelve semi-structured in-depth interviews were conducted with current and former employees of major food manufacturers and food retailers as well as other industry experts with experience related to price promotion practices in the Australian supermarket setting. Data were analysed deductively based on Lewin's organisationa

SUBMITTER: Grigsby-Duffy L 

PROVIDER: S-EPMC9322738 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature