Information disorder and organic food purchasing behavior: A moderated mediation model

ABSTRACT: On the one hand, fast social media and internet evolution has brought opportunities to the development of the organic food industry. On the other hand, the excessive utilization of social media and internet has also exerted some negative effects on consumers in terms of information disorder and hindered the industrial progression of organic foods. This study aimed to probe into the relationships between organic food information uncertainty, information search anxiety, information overload and purchase behavior under the mediating role of attitude and the moderating role of involvement, introducing the concept of information disorder in the context of this issue. The data (cross-sectional) of 620 organic food consumers in Jiangxi Province, China were subjected to SEM (structural equation mo

SUBMITTER: Zheng Y 

PROVIDER: S-EPMC9344066 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature