Community engagement in the development and implementation of a rural road safety campaign: Steps and lessons learned.

ABSTRACT:

Introduction

Rural crashes result in fatality rates twice as high as urban, after accounting for vehicle miles traveled, and those involving farm vehicles tend to be the most severe. Farm vehicle crash interventions have focused on the farm equipment (e.g., lighting and marking) or the farm vehicle operator (e.g., training), despite crashes being most frequently caused by other vehicle driver actions. Community-based campaigns focused on rural drivers have potential to influence driver behavior. The objective of this study was to describe the role, formation, and lessons learned from a community advisory board (CAB) in the development and dissemination of a community-based rural roadway safety campaign.

Methods

The CAB provided campaign input through quarterly meetings and e

SUBMITTER: Hamann CJ 

PROVIDER: S-EPMC9348780 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature