#DoctorsSpeakUp: Lessons learned from a pro-vaccine Twitter event.

ABSTRACT:

Background

In response to growing anti-vaccine activism on social media, the #DoctorsSpeakUp event was designed to promote pro-vaccine advocacy. This study aimed to analyze Twitter content related to the event to determine (1) characteristics of the Twitter users who authored these tweets, (2) the proportion of tweets expressing pro-vaccine compared to anti-vaccine sentiment, and (3) the content of these tweets.

Methods

Data were collected using Twitter's Filtered Streams Interface, and included all publicly available tweets with the "#DoctorsSpeakUp" hashtag on March 5, 2020, the day of the event. Two independent coders assessed a 5% subsample of original tweets (n = 966) using a thematic content analysis approach. Cohen's κ ranged 0.71-1.00 for all categories. Chi-square a

SUBMITTER: Hoffman BL 

PROVIDER: S-EPMC9351384 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature