Perceptions of Nicotine Reduction Policy in the United States: A Qualitative Study.

ABSTRACT:

Introduction

Several countries are considering a reduced nicotine policy that would make cigarettes minimally or nonaddictive. This qualitative study documents reactions to the policy that should be addressed by future communication efforts.

Methods

In 2020, we recruited participants in Atlanta, GA and San Francisco, CA (27 people who exclusively smoke, 25 who dual use cigarettes and e-cigarettes, 32 who formerly smoked, and 31 young adults who do not smoke). We held 16 focus groups: 2 focus groups for each smoking status in each city. Participants viewed messages about very low nicotine content cigarettes (VLNCs) and were asked about their reactions to each message and their overall response to the reduced nicotine policy.

Results

While responses to the policy were p

SUBMITTER: Henderson KC 

PROVIDER: S-EPMC9356678 | biostudies-literature | 2022 Aug

REPOSITORIES: biostudies-literature