Grounded theory-based model of the influence of digital communication on handicraft intangible cultural heritage.

ABSTRACT: Digital technologies have altered social interaction and information transmission, creating new cultural communication media and models. Despite extensive investigations into the effect of digital communication on handicraft intangible cultural heritage (ICH), research on the relationship between the factors that influence the digital communication of handicraft ICH is relatively scarce. This study used open-ended interviews and textual analysis to obtain data concerning these influencing factors. A grounded theory approach found that five core factors have significant effects on the digital communication of handicraft ICH. These are digital communication awareness, cultural communication initiative, adaptability of digital technology, audience acceptance and cognition, and uncontrollable

SUBMITTER: Li J 

PROVIDER: S-EPMC9358110 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature