Association of Direct-to-Consumer Advertising of Prescription Drugs With Consumer Health-Related Intentions and Beliefs Among Individuals at Risk of Cardiovascular Disease.

ABSTRACT:

Importance

Consumers in the US are exposed to unprecedented high levels of direct-to-consumer advertising (DTCA) for prescription drugs, yet there is limited evidence regarding their effect on health-related intentions and beliefs.

Objective

To provide evidence on the association of DTCA for prescription drugs with consumer health-related intentions and beliefs.

Design, setting, and participants

This cross-sectional study recruited participants from a nationally representative sample of individuals at high risk of cardiovascular disease. Participants were randomly assigned into 1 of 3 study arms: (1) exposure to DTCA for heart disease medications (treatment 1 [n = 926]), (2) exposure to DTCA for heart disease medications with price disclosure (treatment 2 [n = 921]),

SUBMITTER: Eisenberg MD 

PROVIDER: S-EPMC9375162 | biostudies-literature | 2022 Aug

REPOSITORIES: biostudies-literature