Intention to purchase alternative tobacco products as a function of smoking status and responses to advertising, packaging, and sensory experiences.

ABSTRACT:

Introduction

Tobacco manufacturers design and marketed products with appealing sensory characteristics to drive product uptake and continued use. We assessed smokers' and non-smokers' cognitive, affective, and sensory responses to Camel Snus (CS) and Nicotine gum (NG) to gauge future intentions to use.

Method

In a single laboratory session, 348 participants (including current smokers and nonsmokers in Buffalo, NY and Boston, MA) were exposed to CS and NG products in counterbalanced order. Exposure involved a cumulative set of 3 steps in which participants i) viewed an advertisement; ii) viewed the packaging, and iii) touched and smelled the product, without actual use. Current daily and non-daily smokers were invited to undertake a fourth exposure step by sampling the produc

SUBMITTER: Sharma A 

PROVIDER: S-EPMC9376882 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature