Cosmetic makeup enhances facial attractiveness and affective neural responses.

ABSTRACT: Although it is well established that cosmetic makeup enhances perceived facial attractiveness, few studies have examined whether facial makeup modulates neural responses to face images. This study investigated behavioral and attractiveness-related brain responses to self-applied makeup, focusing on the N170, early posterior negativity, P300, and late positive potential components of event-related brain potentials. A total of 77 Japanese women participated in two experiments (N = 34 and 43 for Experiments 1 and 2, respectively). Experiment 1 assessed the effects of self-applied makeup on attractiveness-related event-related potential amplitudes using facial images during a makeup identification task in which makeup was directly relevant to task demands. Experiment 2 examined the effects of

SUBMITTER: Arai T 

PROVIDER: S-EPMC9377592 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature