Driving mechanism of subjective cognition on farmers' adoption behavior of straw returning technology: Evidence from rice and wheat producing provinces in China.

ABSTRACT: Straw burning is one of the important causes of environmental pollution in rural China. As an important green production technology, straw returning is beneficial to the improvement of rural environment and the sustainable development of agriculture. Based on the improved planned behavior theory, taking the survey data of 788 farmers in Shandong, Henan, Hubei, and Hunan provinces as samples, this paper uses a multi-group structural equation model to explore the driving mechanism of subjective cognition on the adoption behavior of farmers' straw returning technology. The results show that behavioral attitude, subjective norm, and perceived behavioral control, which represent subjective cognition, all have significant driving effects on farmers' intention to adopt straw returning technology.

SUBMITTER: Ren Z 

PROVIDER: S-EPMC9379131 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature