The Roles of Information Valence, Media Literacy and Perceived Information Quality on the Association Between Frequent Social Media Exposure and COVID-19 Vaccination Intention.

ABSTRACT:

Purpose

This study aimed to examine the associations between frequent exposure to positive/negative information about vaccine efficacy/safety on social media and intention of COVID-19 vaccination, and to test if media literacy and perceived information quality would moderate such associations.

Design

A multi-city cross-sectional survey.

Setting

At five universities in different regions of China.

Subjects

6922 university students (a response rate of 72.3%).

Measures

frequency of exposure to social media information about COVID-19 vaccination, media literacy, perceived information quality, intention of COVID-19 vaccination, and sociodemographic characteristics.

Analysis

Logistic regression analysis was conducted to test main and interaction effects.

SUBMITTER: Xin M 

PROVIDER: S-EPMC9382572 | biostudies-literature | 2022 Aug

REPOSITORIES: biostudies-literature