Implementing population-wide mass media campaigns: Key drivers to meet global recommendations on fruit and vegetable consumption.

ABSTRACT: While the influence of implementation of mass media and community-based campaigns has been evident elsewhere, this information has been notably absent in Thailand. This study aimed to investigate the association between implementation of mass media campaigns (MMC) and community-based campaigns (CBC) for increased fruit and vegetable (FV) consumption to meet the global recommended level in the Thai population. The sample was obtained from a nationally-representative, longitudinal household survey of the Thai population, Round1 (2018) and Round2 (2019). The study applied a multi-stage sampling design to obtain a sample of persons age 15 years or older. Face-to-face interviews were conducted with 3,010 respondents who successfully participated in both Round1 and Round2 surveys. Information on

SUBMITTER: Phulkerd S 

PROVIDER: S-EPMC9385052 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature