Robust competitive facility location model with uncertain demand types.

ABSTRACT: In competitive settings, firms locate their facilities according to customers' behavior to maximize their market share. A common behavior is consuming from different motivations: one is for convenient demand, and the other is for quality demand. In this behavioral pattern, consumers patronize facilities within convenience for some demands, and patronize high quality facilities beyond convenience range for other demands. This behavior has never been included in competitive facility location problems. Given several other companies' facilities in the market offering similar products or services, we study how a new entrant company can locate facilities based on this customer behavior to maximize its market share. A two-level robust model for the new entrant company is proposed to locate its fa

SUBMITTER: Yu W 

PROVIDER: S-EPMC9385054 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature