Synergy Between Public and Private Health Care Organizations During COVID-19 on Twitter: Sentiment and Engagement Analysis Using Forecasting Models.

ABSTRACT:

Background

Social media platforms (SMPs) are frequently used by various pharmaceutical companies, public health agencies, and nongovernment organizations (NGOs) for communicating health concerns, new advancements, and potential outbreaks. Although the benefits of using them as a tool have been extensively discussed, the online activity of various health care organizations on SMPs during COVID-19 in terms of engagement and sentiment forecasting has not been thoroughly investigated.

Objective

The purpose of this research is to analyze the nature of information shared on Twitter, understand the public engagement generated on it, and forecast the sentiment score for various organizations.

Methods

Data were collected from the Twitter handles of 5 pharmaceutical companies,

SUBMITTER: Singhal A 

PROVIDER: S-EPMC9390834 | biostudies-literature | 2022 Aug

REPOSITORIES: biostudies-literature