Mother’s Milk MessagingTM: trial evaluation of app and texting for breastfeeding support

ABSTRACT:

Background

New mothers experience BF challenges but have limited evidence-based technology-enabled support.

Objectives

1) Determine if using the Mother’s Milk Messaging™ app improved aspects of breastfeeding and breastfeeding rates and 2) Describe engagement as well as themes from the qualitative feedback on the app.

Method

Randomized Controlled Trial National sample of primiparous, singleton mothers recruited online and then randomized using stratification by language into three arms: 1) BF text messages plus app; 2) BF text messages, app and physician-moderated private Facebook (FB) group; 3) Attention control group who received injury prevention texts. Exclusive breastfeeding rates as primary outcome and knowledge/attitude, confidence, and social support as se

SUBMITTER: Bunik M 

PROVIDER: S-EPMC9400217 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature