Swap Up Your Meal: A Mass Media Nutrition Education Campaign for Oklahoma Teens.

ABSTRACT: To address a statewide need for obesity prevention, the Oklahoma Tobacco Settlement Endowment Trust launched Swap Up in 2021, a mass media nutrition education effort for teens, ages 13-18. Swap Up utilizes the SAVI messaging approach, an audience-centric message development framework that recognizes barriers to healthy living and offers realistic solutions. Five months into the campaign, an online survey was conducted (n = 200) to assess short-term program goals related to campaign delivery, engagement, and relevance. A secondary, long-term goal related to documenting and understanding self-reported changes in past month nutrition-related behaviors was also explored. A majority of participants (72%) reported aided awareness of the campaign brand logo/advertisements, an

SUBMITTER: Wagner DE 

PROVIDER: S-EPMC9408208 | biostudies-literature | 2022 Aug

REPOSITORIES: biostudies-literature