Factors Affecting the Product Life Cycle of Generic Medicines.

ABSTRACT:

Background

Product life cycle (PLC) refers to the time ranging from when a product is introduced into the market to when it is taken off the shelves. The PLC management can guarantee product survival and prevent its decline.

Objectives

This study investigated generic antibiotic PLCs and detected factors affecting them in the competitive pharmaceutical market of Iran to improve the PLC management of such drugs.

Methods

To study the PLC of antibiotics, data were collected from 2002 to 2017, and then the PLC curves were analyzed. Accordingly, factors affecting the PLC of antibiotics were illustrated in two sections: all PLC curves and the PLC curves with one sales peak. Using a generalized linear model combined with a machine learning approach, we identified the sales pa

SUBMITTER: Mousavi A 

PROVIDER: S-EPMC9420220 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature