The role of personality traits and engagement factors towards the use of paid stickers in personal communication messages.

ABSTRACT: Background: The research investigated the personality traits and engagement factors that influence the use of paid stickers in personal communication. The study was driven by the increasing significance of stickers such as emoticons and emojis in online dialogues. The study was hinged on the Theory of the big five personality traits; neuroticism, extraversion, openness to experience, agreeableness and conscientiousness. The study tested seven hypotheses to ascertain the effect of personality traits and engagement factors towards the utilization of paid stickers in personal communication. Methods: The research applied the quantitative survey research design, where primary data was collected from respondents that had experience in using emojis and emoticons in their communicati

SUBMITTER: Sawmong S 

PROVIDER: S-EPMC9428498 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature