Influence of personality traits on online self-disclosure: Considering perceived value and degree of authenticity separately as mediator and moderator.

ABSTRACT: The Chinese have been spending significantly more time on the Internet during post-pandemic time. When people are confined indoors, there is a greater need to construct an identity and socialize online. Personality traits and perceived value of the media are important factors that affect users' online self-disclosure. This study involved the construction of a mediation model and a moderator model to evaluate the influence of personality traits on self-disclosure on social media. Perceived value was regarded as the mediator while the degree of authenticity was regarded as the moderator. Using a quota sampling method, 1,075 Chinese netizens were surveyed in July and August 2021. The results showed that: (1) The depth of self-disclosure of subjects with extroverted personality was significant

SUBMITTER: Lv Y 

PROVIDER: S-EPMC9428552 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature