Effect of baby food marketing exposure on infant and young child feeding regimes in Bangkok, Thailand.

ABSTRACT:

Background

Baby food marketing undermines breastfeeding by influencing women's attitudes and decision-making favourably toward commercial baby food. This study aimed to explore the effects of various baby food marketing techniques on Thai mothers' opinions about commercial milk formulas (CMF) and commercial complementary foods (CCF) and their infant and young child feeding behaviours.

Methods

This study used a cross-sectional survey employing the World Health Organization (WHO) NetCode Toolkit Protocol for Periodic Assessment, and the United Nations International Children's Emergency Fund (UNICEF) Multiple Indicator Cluster Survey to collect data on mothers' experience with and their opinion on the various types of marketing of CMF and CCF, and their feeding behaviour. Data

SUBMITTER: Cetthakrikul N 

PROVIDER: S-EPMC9435428 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature