Cognitive effort for self, strangers, and charities.

ABSTRACT: Effort is aversive and often avoided, even when earning benefits for oneself. Yet, people sometimes work hard for others. How do people decide who is worth their effort? Prior work shows people avoid physical effort for strangers relative to themselves, but invest more physical effort for charity. Here, we find that people avoid cognitive effort for others relative to themselves, even when the cause is a personally meaningful charity. In two studies, participants repeatedly decided whether to invest cognitive effort to gain financial rewards for themselves and others. In Study 1, participants (N = 51; 150 choices) were less willing to invest cognitive effort for a charity than themselves. In Study 2, participants (N = 47; 225 choices) were more willing to work cognitively for a charity tha

SUBMITTER: Depow GJ 

PROVIDER: S-EPMC9440104 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature