Selection and Characterization of Cultural Priming Stimuli for the Activation of Spanish and English Cultural Mindsets among Hispanic/Latino Bilinguals in the United States.

ABSTRACT: Cultural priming studies frequently employ non-validated, stereotypical images. Here, we select images to separately evoke two cultural mindsets: Hispanic and US-American. Spanish-English bilinguals identifying as Hispanic/Latino (N=149) rated 50 images online for their cultural and emotional evocation. Based on relative cultural identification, cultural "delegate" (strongly US-American, strongly Hispanic, balanced bicultural) subsamples' ratings were averaged to isolate particularly salient images. Image ratings were compared across respondents' national origins. Ratings of seven selected pairs of content-matched Hispanic and US-American primes were compared across the full sample. High discrimination across cultural mindsets and positive emotion ratings were maintained regardless of vari

SUBMITTER: Gianola M 

PROVIDER: S-EPMC9454325 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature