Focus meets motivation: When regulatory focus aligns with approach/avoidance motivation in creative processes.

ABSTRACT: According to Regulatory Focus Theory, two systems determine our strategies to pursue goals - the promotion and the prevention system. Individuals with a dominant promotion system focus on achieving gains, i.e., promoters, and individuals with a dominant prevention system focus on avoiding losses, i.e., preventers. Regulatory Fit Theory suggests that a fit between this focus and the situation causes superior performance and makes individuals feel right. We transfer the fit idea to the interaction of dominant regulatory focus (promotion vs. prevention) with motivational direction (approach vs. avoidance motivation). We investigated these interaction effects on individuals' performance and their experience within creativity workshops. In Study 1 (N ₁ = 172), using multi-leve

SUBMITTER: Muhlberger C 

PROVIDER: S-EPMC9468904 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature