Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas.

ABSTRACT: User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 24

SUBMITTER: Salminen J 

PROVIDER: S-EPMC9469059 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature