Newspaper framing of food and beverage corporations' sponsorship of sport: a content analysis.

ABSTRACT:

Background

Unhealthy diets are a leading contributor to obesity, disability and death worldwide. One factor cited as contributing to rises in obesity rates is the pervasive and ubiquitous marketing of unhealthy foods and beverages (F&Bs) across a variety of mediums, such as sport sponsorship at both professional and amateur levels. Despite increased academic attention on the detrimental impacts of sport sponsorship within the obesogenic environment, this has not been matched by legislative action. One explanation may be the way that F&B corporations' sport sponsorship is framed within policy debates. Framing is the deliberate ways in which (often contested) issues are presented in communication. This paper examines how sport sponsorship by F&B corporations is framed through media r

SUBMITTER: Carters-White LE 

PROVIDER: S-EPMC9479402 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature