Unpacking the effects of personality traits on algorithmic awareness: The mediating role of previous knowledge and moderating role of internet use.

ABSTRACT: The COVID-19 pandemic has accelerated the integration of algorithms in online platforms to facilitate people's work and life. Algorithms are increasingly being utilized to tailor the selection and presentation of online content. Users' awareness of algorithmic curation influences their ability to properly calibrate their reception of online content and interact with it accordingly. However, there has been a lack of research exploring the factors that contribute to users' algorithmic awareness, especially in the roles of personality traits. In this study, we explore the influence of Big Five personality traits on internet users' algorithmic awareness of online content and examine the mediating effect of previous knowledge and moderating effect of breadth of internet use in in China during t

SUBMITTER: Fang W 

PROVIDER: S-EPMC9485722 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature