Cost-effectiveness of LiveLighter® - a mass media public education campaign for obesity prevention.

ABSTRACT:

Background

The Western Australian LiveLighter® program has implemented a series of mass media advertising campaigns that aim to encourage adults to achieve and maintain a healthy weight through healthy behaviours. This study aimed to assess the cost-effectiveness of the LiveLighter® campaign in preventing obesity-related ill health in the Western Australian population from the health sector perspective.

Methods

Campaign effectiveness (delivered over 12 months) was estimated from a meta-analysis of two cohort studies that surveyed a representative sample of the Western Australian population aged 25-49 years on discretionary food consumption one month pre- and one month post-campaign. Campaign costs were derived from campaign invoices and interviews with campaign staff. Long-t

SUBMITTER: Ananthapavan J 

PROVIDER: S-EPMC9491524 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature