Chinese Consumers' Heterogeneous Preferences for the Front-of-Package Labeling on Fresh Pork: A Choice Experiment Approach.

ABSTRACT: Excessive average daily pork intake of Chinese residents increases the risk of obesity and related chronic diseases. Understanding consumers' preference for the Front-of-Package (FOP) labeling on fresh pork is of practical significance for designing an FOP labeling scheme that meets market demand and effectively guides moderate pork consumption. This study used the conditional logit model to reveal the stated preferences of 930 nationally representative respondents in China for FOP labeling attributes elicited by a choice experiment approach. The results indicated that respondents preferred the nutritional information to be printed in Chinese characters, the label size to be a quarter of the front package surface, the label color to be green, and the label price to account for 10% of the r

SUBMITTER: Huang B 

PROVIDER: S-EPMC9498404 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature