Barriers and Facilitators of Online Grocery Services: Perceptions from Rural and Urban Grocery Store Managers.

ABSTRACT: Online grocery shopping has expanded rapidly in the U.S., yet little is known about the retailer's perceptions of online grocery services, which can aid in the expansion of services. Furthermore, many barriers to online grocery utilization persist across geographic areas, especially among Supplemental Nutrition Assistance Program (SNAP)-authorized retailers. This study captured perceived barriers and facilitators of online grocery shopping for managers of SNAP-authorized retailers. Qualitative semi-structured interviews were conducted with managers (n = 23) of grocery stores/supermarkets in urban and rural areas across four different states: TN, KY, NC, and NY. Grocery store managers offering online ordering (n = 15) and managers from brick-and-mortar stores without online services (n = 8)

SUBMITTER: Gillespie R 

PROVIDER: S-EPMC9502010 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature