Recruiting and retaining first-year college students in online health research: Implementation considerations.

ABSTRACT: Objective: Decreasing participation in intervention research among college students has implications for the external validity of behavioral intervention research. We describe recruitment and retention strategies used to promote participation in intervention research across a series of four randomized experiments. Method: We report the recruitment and retention rates by school for each experiment and qualitative feedback from students about recommendations for improving research participation. Results: There was considerable variation among schools' recruitment (4.9% to 64.7%) and retention (12% to 67.8%) rates. Student feedback suggested study timing (e.g., early in the semester), communication strategies (e.g., social media), and incentive structure (e.g., guaranteed

SUBMITTER: Guastaferro K 

PROVIDER: S-EPMC9508289 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature