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Prosocial behavior in the time of COVID-19: The effect of private and public role models.


ABSTRACT: In public good provision and other collective action problems, people are uncertain about how to balance self-interest and prosociality. Actions of others may inform this decision. We conduct an experiment to test the effect of watching private citizens and public officials acting in ways that either increase or decrease the spread of the coronavirus. For private role models, positive examples lead to a 34% increase in donations to the CDC Emergency Fund and a 20% increase in learning about COVID-19-related volunteering compared to negative examples. For public role models these effects are reversed. Negative examples lead to a 29% and 53% increase in donations and volunteering, respectively, compared to positive examples.

SUBMITTER: Abel M 

PROVIDER: S-EPMC9508698 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature

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Prosocial behavior in the time of COVID-19: The effect of private and public role models.

Abel Martin M   Brown Willa W  

Journal of behavioral and experimental economics 20220924


In public good provision and other collective action problems, people are uncertain about how to balance self-interest and prosociality. Actions of others may inform this decision. We conduct an experiment to test the effect of watching private citizens and public officials acting in ways that either increase or decrease the spread of the coronavirus. For private role models, positive examples lead to a 34% increase in donations to the CDC Emergency Fund and a 20% increase in learning about COVI  ...[more]

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