Alcohol Recognition and Desire to Drink of Extended Alcohol Brand Logos.

ABSTRACT: Alcohol companies in Thailand have adopted surrogate marketing that uses similar logos on non-alcoholic products. We aimed to assess variations of the alcohol recognition using reaction time and desire to drink among consumers exposed to original logos and modified logos (i.e., black logos, partial logos, logos on non-alcoholic beverages and other merchandise). Participants aged ≥19 years took part in this cross-sectional study. The primary independent variables were types of logos: original logos, modified logos (i.e., black logos, partial logos, logos on non-alcoholic beverages, and logos on other merchandise). An in-house-developed online survey randomly presented the logos. Alcohol recognition and the desire to drink alcohol were assessed. The study included 1185 participants. More tim

SUBMITTER: Vichitkunakorn P 

PROVIDER: S-EPMC9517033 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature