Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study.

ABSTRACT: People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behavioral and neural processes during actual green consumption decision-making involving different types of green products and message framing, according to construal level theory. Participants were instructed to make green consumption decisions involving green products with different psychological distances (self-interested green products vs. other-interested green products) under gain (e.g., buying green products brings positive results) or loss framing (e.g., not buying green products brings negative effects) while electroencephalograms were recorde

SUBMITTER: Zhang G 

PROVIDER: S-EPMC9517842 | biostudies-literature | 2022 Aug

REPOSITORIES: biostudies-literature