The effectiveness of value-based messages to engage gun owners on firearm policies: a three-stage nested study.

ABSTRACT:

Background

Although gun owners overwhelmingly support violence prevention policies, they are hesitant to speak up publicly to advocate for these policies. We tested a series of communication messages on gun owners' level of support for various firearm violence prevention policies and on their willingness to engage in gun violence prevention advocacy.

Methods

We conducted three consecutive experiments, testing a total of thirteen messages on a sample of gun owners over 18 years old who live in the U.S. The first was a random experiment, the second a quasi-experiment, and the third a randomized control trial. The goal of having these varied methods was to develop messages applicable to different contexts with different levels of information about the audience.

Results

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SUBMITTER: Boine C 

PROVIDER: S-EPMC9527730 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature