Perceived behavioral control as a moderator: Scientists’ attitude, norms, and willingness to engage the public

ABSTRACT: Scientists play important roles in conducting public engagement, but evidence shows that scientists perceive great challenges in doing so. Drawing broadly from the theory of planned behavior (TPB), this study examines factors predicting scientists’ willingness to conduct public engagement. This study further examines how perceived behavioral control (PBC) of conducting public engagement would moderate the relationships between the proposed predictors and scientists’ willingness to conduct public engagement. Using survey data collected from 706 scientists based in Singapore, this study found that attitude toward and personal norms of conducting public engagement, as well as PBC, significantly predicted scientists’ willingness to conduct public engagement. Notably, PBC interacted with attitu

SUBMITTER: Ho S 

PROVIDER: S-EPMC9534423 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature