Ontology highlight
ABSTRACT:
SUBMITTER: Steinhart Y
PROVIDER: S-EPMC9550037 | biostudies-literature | 2022
REPOSITORIES: biostudies-literature
Steinhart Yael Y Nitzan Irit I Goldenberg Jacob J Mazursky David D
PloS one 20221010 10
Consumers tend to have negative perceptions of service providers that limit their freedom. People might therefore be expected to respond particularly negatively to service providers that physically limit their freedom of movement. Yet, we suggest that physical constraints that a service provider unapologetically imposes with no obvious logical justification (e.g., closing a door and restricting consumers to stay inside a room) may, in fact, boost consumers' evaluations of the service provider. W ...[more]