Using Social Media to Facilitate Communication About Women's Testing: Tool Validation Study.

ABSTRACT:

Background

Strong participant recruitment practices are critical to public health research but are difficult to achieve. Traditional recruitment practices are often time consuming, costly, and fail to adequately target difficult-to-reach populations. Social media platforms such as Facebook are well-positioned to address this area of need, enabling researchers to leverage existing social networks and deliver targeted information. The MAGENTA (Making Genetic Testing Accessible) study aimed to improve the availability of genetic testing for hereditary cancer susceptibility in at-risk individuals through the use of a web-based communication system along with social media advertisements to improve reach.

Objective

This paper is aimed to evaluate the effectiveness of Facebook as a

SUBMITTER: Coffin T 

PROVIDER: S-EPMC9555323 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature