Promoting engagement with quality communication in social media.

ABSTRACT: The COVID-19 pandemic made explicit the issues of communicating science in an information ecosystem dominated by social media platforms. One of the fundamental communication challenges of our time is to provide the public with reliable content and contrast misinformation. This paper investigates how social media can become an effective channel to promote engagement and (re)build trust. To measure the social response to quality communication, we conducted an experimental study to test a set of science communication recommendations on Facebook and Twitter. The experiment involved communication practitioners and social media managers from select countries in Europe, applying and testing such recommendations for five months. Here we analyse their feedback in terms of adoption and show that som

SUBMITTER: Cinelli M 

PROVIDER: S-EPMC9560150 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature