World Gynecologic Oncology Day: the use of Twitter to raise awareness of gynecologic cancers

ABSTRACT:

BACKGROUND

Social media provides an opportunity for people to connect and form communities. This community architecture can help to disseminate health-related information in the form of an awareness campaign. The European Society of Gynaecological Oncology and the European Network of Gynaecological Cancer Advocacy Groups initiated a global campaign, World Gynecologic Oncology Day, on September 20, 2020. We studied and analyzed the impact and reach of this Twitter campaign.

OBJECTIVE

This study aimed to assess the impact and reach of the 2020 World Gynecologic Oncology Day Twitter campaign.

STUDY DESIGN

We analyzed gynecologic oncology–specific posts (tweets) between 12 am on September 17, 2020, to 11:59 pm on September 25, 2020 (Coordinated Universal Time), cover

SUBMITTER: Uwins C 

PROVIDER: S-EPMC9563918 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature