Packaging Characteristics of Top-Selling Cigars in the United States, 2018.

ABSTRACT:

Introduction

Tobacco product packaging is an influential industry marketing tool, but research on cigar packaging characteristics is limited. This study leveraged a pack archive of the top-selling, mass-market cigar products in the US and their corresponding sales data to assess the prevalence of common pack features in the marketplace.

Methods

The 50 cigar products with the highest national unit sales in 2018 were identified using Nielsen's Scantrack data. A content analysis captured common packaging features within four domains: physical, textual, graphical, and promotional elements. Descriptive statistics, weighted by each pack's 2018 unit sales, documented the market share of pack characteristics overall and by brand.

Results

Products in the sample constituted 62%

SUBMITTER: Giovenco DP 

PROVIDER: S-EPMC9575977 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature