COVID-Washing in US Food and Beverage Marketing on Twitter: Content Analysis.

ABSTRACT:

Background

Food companies have increased digital and social media ad expenditures during the COVID-19 pandemic, capitalizing on the coinciding increase in social media use during the pandemic. The extent of pandemic-related social media advertising and marketing tactics have been previously reported. No studies, however, have evaluated how food and beverage companies used COVID-washing on social media posts in the United States or analyzed the nutritional content of advertised food and beverage products. This study was designed to address these gaps by evaluating how food and beverage companies capitalize on the COVID-19 pandemic to promote unhealthy foods and sugary beverages.

Objective

We aimed to document the types and frequencies of COVID-19-related themes in US food and

SUBMITTER: Tsai KA 

PROVIDER: S-EPMC9578516 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature