Are ‘red wall’ constituencies really opposed to progressive policy? Examining the impact of materialist narratives for Universal Basic Income

ABSTRACT: Universal Basic Income (UBI) is often presented as desirable in theory, but unsaleable electorally. Policymakers fear intuitive, ‘values’-based opposition from socially conservative voters, whom the policy would benefit materially, but who might regard it as ‘giving others something for nothing’. We provide evidence from ‘red wall’ constituencies in Wales and the Midlands and North of England that indicates this presumption of voters is wrong. In Study 1, we find high levels of support for the policy, with different narrative framings more effective for different groups based on their material interests. In Study 2, we used a novel ‘adversarial collaboration’ method to show that simple narratives can strongly increase support for UBI even among respondents who initially see themselves as f

SUBMITTER: Johnson M 

PROVIDER: S-EPMC9579660 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature