Context-dependent choice and evaluation in real-world consumer behavior.

ABSTRACT: A body of work spanning neuroscience, economics, and psychology indicates that decision-making is context-dependent, which means that the value of an option depends not only on the option in question, but also on the other options in the choice set-or the 'context'. While context effects have been observed primarily in small-scale laboratory studies with tightly constrained, artificially constructed choice sets, it remains to be determined whether these context effects take hold in real-world choice problems, where choice sets are large and decisions driven by rich histories of direct experience. Here, we investigate whether valuations are context-dependent in real-world choice by analyzing a massive restaurant rating dataset as well as two independent replication datasets which provide co

SUBMITTER: Otto AR 

PROVIDER: S-EPMC9588046 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature