Misleading Advertising of Health-Related Products in Ecuador during the COVID-19 Pandemic.

ABSTRACT: Background Media coverage of the COVID-19 pandemic increased tuning ratings during this time. The aim of this study was to identify misleading advertising of health-related products on Ecuadorian television during the COVID-19 pandemic. Methods Television channels were monitored for 111 h in the months of June and October 2020. Verbal, nonverbal and context content were analyzed from each advertising spot according to ethical standards for the promotion of products for human health Results A total of 667 spots were analyzed. Most, 90%, involved misleading advertising of health-related products. Products for gastrointestinal conditions were the most publicized (17.8%) during the period analyzed. Newscasts most often advertised products intended to i

SUBMITTER: Mena MB 

PROVIDER: S-EPMC9590028 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature