Influences of viewing angle, product position, and consumers' physical characteristics on their Kansei images.

ABSTRACT: Changes in consumer behavior in recent years have led to a steady increase in the number of online shoppers. The viewing angle of a product and its position on a webpage can affect consumers' Kansei images and purchase intentions. This study aimed to determine the influences of product viewing angle and position on a webpage on consumers' Kansei images; the influences of consumers' physical characteristics (i.e., sex, dominant hand, and dominant eye) on their Kansei images were also explored. An experiment was designed to evaluate the influences of viewing angle and position on consumers' Kansei images. A product's viewing angle and position on the webpage in question served as independent variables, and the participants' Kansei images served as the dependent variable. Seven representative

SUBMITTER: Yu CZ 

PROVIDER: S-EPMC9605035 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature