Price competition and blockchain technology adoption strategies of agents on the digital platform.

ABSTRACT: The rise of digital platforms intensifies the price competition among agents. Agents often use low price strategies to attract consumers. However, the low-price strategy is often filled with false information and consumers perceive the non-truthfulness of the price information. Then, consumers' trust in agents gradually decreases, which inhibits the growth of online shopping. Blockchain is seen as a solution to the trust crisis between agents and consumers. Our research is based on two competing agents selling the same type of goods on the same platform. We discuss agents' blockchain technology application strategies in three scenarios, which are defined by whether agents choose to apply blockchain technology to improve consumer trust. The results show that the application of blockchain te

SUBMITTER: Wang L 

PROVIDER: S-EPMC9615551 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature